PROJECT
TITLE
THE BRIEF
Design product packaging for a set of washi tape rolls. Create a dynamic structure that innovates and improves upon the user experience.
THE SOLUTION
My goal included three key points: create functional packaging that (1) displays the product inside, (2) serves as a sturdy, compact storage unit, and (3) is as seamless as possible to ensure ease of use.
With these key points in mind, I designed washi tape packaging that consists of three individual boxes strategically connected together by hinges. These hinges allow the boxes to stack neatly on top of one another as well as unfold into a flat configuration.
BOX Packaging Design
Deviating from the pastels and muted tones commonly seen in a lot of skincare packaging today, I opted for a visual direction that is bold and attention grabbing.
Tropical plant imagery coupled with a vibrant color palette are used to evoke spirited emotions associated with energetic summer gatherings.