Hello there,
I’m Wendy.

I am a Seattle-based visual designer loving all things print, branding, and environmental graphic design.

Hello there,
I’m Wendy.

I am a Seattle-based visual designer loving all things print, branding, and environmental graphic design.

TEST BLOCK

  • hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello

  • hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello

  • hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello hello

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

Ideation Sketches

To visually convey both literal and metaphorical interpretations of color blindness, I explored different ways of symbolizing sight. Through typographically-driven designs, viewers are encouraged to ponder on the deeper meaning behind the terms “color blind” and “color bravery.”

Brand Development

Built upon keywords such as plush, youthful, and experimental, I began the brand development process by ideating and refining logo designs that reflect the following key concepts:

_ Modularity → “rug within a frame”
_ Chunky, squashed type
_ Flower / petal motif
_ Playful and quirky with structure